Tuesday, May 5, 2009


We were formerly known as CHICS CLOSET. To those who knew us and have been supporting us since we first started - we can never thank you enough! And because of you - we chose to rebrand ourselves.

In our mission to grow YOUTHOPIA, we feel that it is time for us to rebrand ourselves appropriately to capture and represent the objective and target market accordingly.

In the past, mention Chics Closet, we were often mistaken for 'just another online boutique shop', it is true that the original purpose behind the creation of Chics Closet was for us to sell off our preloved items (hence the word 'Closet') and when we ventured into events - we thought 'let's just use Chics Closet' as we were too busy to create a new name. To further explain our mission, we added 'A closetful of Surprises' as our tagline :-)

YES, we often suprised ourselves too! Never have we thought of doing events and this long! We gave ourselves one event to do and thats it! In the end, we decided to give it a try and see how far it could lead us to. Along the way, we learnt to improve ourselves - made new friends and generally, we learnt a great deal when it comes to business and human nature/behaviour. Chics Closet started as a spinoff from our plus size online boutique, CurvyChics. And now, to standardise our mission - a new brand is born - YOUTHOPIA. Let us all welcome YOUTHOPIA and nurture it folks :-)

Youthopia Team

No comments:

Post a Comment

Say What?